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Creating Your Real Estate Frenzy"When John and Sandra Barry's 21,000-square-foot home in Sarasota, Fla., didn't sell after nine months on the real-estate market, they started to worry." Dana Mattioli writes in her Wall Street Journal article "Homeowners Pull Home Off Market And Find a Buyer Via Auction" There are some stubborn sellers who will not budge from their listing price because they are stuck on the price they could have got in the peak of the market. They'll choose missed opportunities over a reasonable offer by today's standards just like John and Sandra Barry. But, that's their problem. There are more motivated sellers today than in any other era. With foreclosure rates being higher than they've ever been, there are plenty of opportunities for a real estate investor to turn that adverse situation into a profitable one. Yet, even though the average real estate investor can find a great deal on a home, they have major problems when it comes to finding someone to bite. Being a smooth real estate investor can actually happen quite easily. There are plenty of approaches to attract buyer attention and keep it while you gain a plethora of qualified prospects for future sales opportunities. You'll never run out of potential buyers, which is the average investor's main problem. Three Steps to a Real Estate Feeding Frenzy
You'd be surprised how many qualified prospects you can get by following these three little steps. But, don't go out and just start doing it. Study the process first! Have an Open House When you set up an open house with the purpose of selling it and gaining future potential buyers, you can't just throw it together. Precise movements mean the difference between success and wasting your time. Let's begin with an ad in the paper.
Bad Credit OK. Little Down Just Fine. No One Is Refused… Call XYZ-123 NOW And Learn More." It sounds too good to be true. But, you'll get phone calls. And when they come in, you let your prospects know that you have available a number of fine homes. Rent to own. Bad credit is fine. Not much of a down payment. Get them interested and then let them know the details about your open house where your prospects can get more information on this opportunity. Now you have a list of names and numbers of people you know are interested in buying. They may have bad credit which means they will be willing to work with you through anything as long as they are going to get to own their own house. You've just begun phase I of building a qualified prospect list. Make it Competitive Instead of starting your open house on time, let your potential buyers roam around and look at the home you have for sale. Let them look at each other and start eyeing up the situation. They will be looking at other potential buyers of this home, their dream and they will start to get competitive. Start the meeting ten minutes late and make a short and simple statement. "At this time, we're going to take people through one at a time, and it is first come, first served. There will need to be a deposit of only $500.00 down for this property, at which point, we will consider the property sold. Ladies and gentlemen, please take your time to examine the property thoroughly before making an offer." The feeding frenzy has begun. This is their dream. This is what they came to do. They may not have expected it to be thrown at them like you just did. But, that creates a desire. They will think long and hard about how they are going to be able to make $500 magically appear, what kind of offer they may be able to stretch and how happy that home will make them. All other thoughts will take a back seat at that time. Get Their Information Of course, only one person can buy the house. That day, you will entertain an offer that your motivated seller will be happy hearing. They are out from under a potentially damaging situation. You are the hero. And you have plenty of heartbroken qualified potential buyers. As they exit the property, they will be sure to grab you by the arm and ask you to keep them in mind for other properties you might have. Most of them will urge you to contact them first before you make any information about a certain property public. You've just created a real estate frenzy that will come in handy for your future investment opportunities. Having a massive surplus of unsold homes is a real estate investors dream. The houses are sitting there not being sold and all the real estate investor has to do is find potential buyers. Don't just find motivated buyers. Start a frenzy! Start applying these principles today and begin flipping houses for FREE by starting your 7 Day Trial at INSTANTRealEstateSolutions.com! Brad Wozny |
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